Reach your app users thanks to Mobile RTB :
Mobile Retargeting relies on « Real Time Bidding », also called RTB. Mobile RTB allows you to submit Bids on Mobile Ad-Exchanges in real time. High-precision targeting, personalized and automated messages are the key advantages of Mobile RTB.
Steps to builda Mobile RTB campaign
"Abandoned shopping cart" Scenario
BackInApp Key Strengths
![1/ Personalized messages](https://backinapp.com/wp-content/uploads/2014/09/av-msg.png)
1/ Personalized messages
![2/ 100% Mobile DSP](/wp-content/uploads/2016/01/ad-dsp2.png)
2/ 100% Mobile DSP
![3/ Target large yet precise audiences with RTB](https://backinapp.com/wp-content/uploads/2014/09/ad-rtb.png)
3/ Target large yet precise audiences with RTB
![4/ Mastering Mobile Tracking](https://backinapp.com/wp-content/uploads/2014/09/ad-cookies.png)
4/ Mastering Mobile Tracking
![5/ Market compatibility](/wp-content/uploads/2016/01/av-compa-2-1.png)
5/ Market compatibility
![6/ Link Dispatcher Technology](https://www.backinapp.com/wp-content/uploads/2016/01/av-link-2-2.png)
6/ Link Dispatcher Technology
App Retargeting Segments:
Retarget your high-quality users with the right message, at the right time
Many scenarios are possible:
- Reach all your iOs and Android users
- Wake Dormant Users after X days of inactivity
- Retarget specific behaviors
- Remarket abandoned cart users
- All based on your mobile user behavior
- ….
Mobile Geotargeting
![](/wp-content/uploads/2014/09/display.png)