Plug & Play Scenarios
Recent Dormant Users
Abandoned Shopping Carts
Specific Navigation Data
Mobile users download 50 apps on average but only use a quarter of them.
CHALLENGE: Re-engage Inactive Users!
Encourage your users to come back to your app Increase their Life Time Value Turn them into loyal users
Only 25%of installs turn into active users.
CHALLENGE: Reactivate the remaining 75%!
Wake your dormant users after X days Identify churned users Automate your follow-ups
Cost per action via App Retargeting with existing users is much lower than with newly acquired users.
CHALLENGE : Optimize your ROI!
Leverage your existing users base to maximize revenues
Segment your existing user base depending on their actions
Deliver highly personalized messages to them
The average abandonment rate for online shopping carts is 68%
CHALLENGE: Recover Abandoned Checkout!
Target your hot prospects by reminding them about their abandoned baskets
Improve your conversion rates
2 to 3 times higher Click-Through-Rate than a classic mobile ad
4 to 8 times stronger ROI
Mobile users navigate differently in an app according to their needs or affinities.
CHALLENGE: Redirect users towards the right place inside the app.
Retarget potential customers based on their actions and past behaviors
Bring users back to a specific landing page via a deep-link
Boost your product conversion rates
Many scenarios are possible such as cross-device scenarios.
Objective: deliver the right message at the right time on the right device to re-engage your users and to
increase your conversion rate.
BackInApp Key Strengths
100% Mobile DSP
Fraud detection solution
Target large yet precise audienceswith RTB
Mastering Mobile tracking
Link Dispatcher Technology
Plug & Play Segmentation
Amazing Retargeting Results
Increase in campaign ROI
Months of R&D to develop the platform