Having users download your app is just the first step...

The next step is getting them back into the app and converting them into Regular Users!

The strength of BACKINAPP lies in retargeting your app users. It allows you to truly increase your engagement and Mobile conversion rates.

Discover how ?

Plug & Play Scenarios

Mobile users carrying your APP

Mobile users download 50 apps on average but only use a quarter of them.

CHALLENGE: Re-engage Inactive Users!

Encourage your users to come back to your app
Increase their Life Time Value
Turn them into loyal users

Recent Dormant Users

Only 25%of installs turn into active users.

CHALLENGE: Reactivate the remaining 75%!

Wake your dormant users after X days
Identify churned users
Automate your follow-ups

Specific behaviors

Cost per action via App Retargeting with existing users is much lower than with newly acquired users.

CHALLENGE : Optimize your ROI!

Leverage your existing users base to maximize revenues
Segment your existing user base depending on their actions
Deliver highly personalized messages to them

Mobile users who abandoned their cart

The average abandonment rate for online shopping carts is 68%

CHALLENGE: Recover Abandoned Checkout!

Target your hot prospects by reminding them about their abandoned baskets
Improve your conversion rates
2 to 3 times higher Click-Through-Rate than a classic mobile ad
4 to 8 times stronger ROI


Mobile users navigate differently in an app according to their needs or affinities.

CHALLENGE: Redirect users towards the right place inside the app.

Retarget potential customers based on their actions and past behaviors
Bring users back to a specific landing page via a deep-link
Boost your product conversion rates
Many scenarios are possible such as cross-device scenarios.
Objective: deliver the right message at the right time on the right device to re-engage your users and to
increase your conversion rate.

BackInApp Key Strengths

  • We created a Retargeting Campaign with BACKINAPP in order to re-engage our app users 15days after churn. BACKINAPP helped us reactivating our users at a cost 3- 4 times lower than an acquisition cost. Click-Through-Rates we achieved 4 times higher than traditional app advertising!

    Digital Marketing Director 
    Le Parisien

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24th of May at 5 pm

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White Papers

On App Retargeting:
Discover how to apply Retargeting To Mobile devices in order to increase engagement and conversion rates on Mobile Web.

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Amazing Retargeting Results


engagement rate


Increase in campaign ROI


Click-Through Rates


Months of R&D to develop the platform